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Go-To-Market Clarity & Strategy Workshops Built for Startup Founders Ready to Scale

Get clear on who to sell to, how to position your product, and what channels will actually drive growth — without endless consultants or long sales cycles.

BOOK YOUR GTM CLARITY WORKSHOP

The problem

Most founders don’t struggle because they lack ideas or effort.
They struggle because their go-to-market thinking isn’t clear enough yet.

At early stages, this usually shows up as:

  • A fuzzy Ideal Customer Profile

  • Positioning that sounds fine internally but doesn’t land with investors

  • “Trying a few channels” without real conviction

  • Uncertainty about what actually matters right now

When GTM clarity is missing, decisions feel reactive, investor questions feel uncomfortable, and time and money get wasted fast.

The solution

Our GTM workshops are designed to give founders clarity before execution.

We don’t start with tactics or channels.
We start by helping you make the right strategic decisions about:

  • who you’re really building for

  • how to position the product

  • and how this business is expected to grow

Whether you’re fundraising and need an investor-ready GTM story, or post-funding and ready to turn strategy into execution, our workshops give you clear direction you can stand behind — and act on immediately.

Go-To-Market Clarity Workshop

Investor-ready go-to-market direction for pre-seed and seed founders

If you’re early-stage or fundraising, you don’t need a full execution strategy yet — you need a clear, credible GTM story investors believe.

The GTM Clarity Workshop is a half-day, highly focused session where we sharpen your target customer, positioning, and go-to-market motion so you can confidently explain who you’re selling to, why they care, and how this business grows.

You’ll leave with:

  • A clear GTM narrative you can use in investor conversations

  • Sharpened ICP and positioning

  • High-level GTM motion and channel direction

  • Clarity on what to do next — and what to avoid

Format: Half-day remote workshop (4 hours)
Investment: ÂŁ4,997

👉 Explore the GTM Clarity Workshop

Marketing Strategy in a Day

8 hours to extraordinary impact.

Spend one day with our team of go-to-market experts and experience the transformation from uncertainty to clarity. By the end of the workshop, you'll be clear on where to focus marketing efforts to increase your sales and access your next level of funding.

John Waterhouse

Chairman, The Network Collective

"We've really enjoyed and value all our engagements with Freshbat. They've hugely upscaled and improved the quality of our marketing, been a major "force multiplier" for our internal efforts, and have been a real pleasure to work with along the way. I'd highly recommend them to anyone who wants to galvanise and majorly improve their marketing activities."

Adam Frank

VP Sales & Marketing, Rootly

"Working with Freshbat was a complete game-changer. Their team delivered beyond expectations on both SEO and PPC fronts. We came to Freshbat looking to scale our visibility, optimize their paid campaigns, and lower costs — and they exceeded on all fronts.

Thanks to their tailored strategies, deep expertise, and proactive campaign management, we saw:

A massive 10x reduction in advertising costs.
24x increases in both impressions and high-quality conversions.
Enhanced organic search visibility that complemented our paid efforts perfectly.

Beyond the numbers, Freshbat was an absolute pleasure to collaborate with. Their transparency, frequent reporting, and data-driven approach gave us complete confidence throughout. If you're looking for a partner that genuinely moves the needle while respecting your budget, Freshbat is it.

I highly recommend them to any company serious about scaling with sustainable and efficient growth."

Iain Dalgarno

Sales Director, HAYNE

“I think the key word is probably engagement. The team are engaged. They're enthusiastic. There now seems to be a structure around marketing. It’s very easy to just go around and around in circles without realising it. But because of the structure and engagement our marketing team are now able to work on multiple things at the same time.” 

A go-to-market strategy that moves your business forward

This isn't just another go-to-market strategy that gathers dust... it's a bespoke, actionable roadmap guiding you to your next level of growth.

Your customer problem, solution, positioning, competitors and go-to-market plan are considered, captured and capitalised on. Giving you a go-to-market strategy that both you and your investors will love.

How we do it

A strategic experience your team will feel, not just follow.

The result: a fully fledged go-to-market strategy, ready for board approval and immediate action, delivered in 4–6 weeks with only one day needed from you.

 

1. Discovery

We dig deep into your business, market, and competitors. We explore the impact of your current marketing efforts from your search and AI engine visibility right through the funnel to marketing and sales alignment. We uncover what makes your brand shine and what’s holding it back, so every insight feeds a marketing strategy that works. 

2. The Day

Experience the power of combining your expertise with ours in a fully immersive Marketing Strategy in a Day workshop. Facilitated by our management team, we bring the discovery insights to life, uncovering your brand’s unique strengths and growth opportunities. Together, we map a clear, practical route forward, aligning strategy with ambition.

3. Delivery

All findings are distilled into one actionable marketing strategy, ready to share with your board or implement immediately. To finalise, we’ll meet for a follow-up call within 2–3 weeks of the session to review any post-workshop insights and updates. Your ready-to-go strategy is then delivered within a week of that call.

GTM Clarity Workshop

ÂŁ4,997

Investor-ready GTM direction for early-stage founders

Best for pre-seed and seed founders who need to clearly explain who they’re selling to, why it matters, and how this business grows — without over-investing too early.

Includes:

  • Half-day live GTM workshop (4 hours)

  • Target customer & positioning clarity

  • High-level GTM motion and channel direction

  • Investor-ready GTM narrative

👉 Explore GTM Clarity

Marketing Strategy in a Day

ÂŁ10,000

A complete, execution-ready GTM strategy — delivered in one day

Designed for post-funding founders who need absolute clarity on what to do next, what to prioritise, and how to turn strategy into results quickly.

 

Includes:

  • Full-day, high-intensity strategy workshop

  • Clear GTM focus, positioning & messaging

  • Channel strategy and funnel direction

  • 90-day execution roadmap your team can act on immediately

👉 Explore Marketing Strategy in a Day

Ongoing GTM Support

POA

Senior strategic support to guide decisions as you scale

For founders and leadership teams who already have GTM clarity and want ongoing, high-level strategic guidance as the business evolves — without outsourcing execution or hiring a full-time senior marketer too early.

This is not a delivery retainer.
It’s founder-level strategic support to help you make better decisions, faster.

Typically includes:

  • Ongoing GTM strategy oversight and sense-checking

  • Strategic input on positioning, messaging, and narrative as things change

  • Prioritisation guidance as new opportunities and distractions arise

  • Support ahead of key moments (fundraising, launches, hiring, pivots)

  • Regular strategic check-ins (monthly or quarterly)

What this is not:

  • No hands-on campaign execution

  • No channel management or content production

  • No ongoing delivery or task ownership

👉 Apply Now

Most teams start with a GTM workshop, then move into strategic support once clarity is in place.