B2B Marketing Strategy workshops to make your presence profitable
Marketing Strategy in a Day
8 hours to extraordinary impact.
Spend one day with our team of B2B marketing experts and experience the transformation from uncertainty to clarity. By the end of the workshop, you'll be clear on where to focus marketing efforts to make more money at every stage of the customer journey.
John Waterhouse
Chairman, The Network Collective
"We've really enjoyed and value all our engagements with Freshbat. They've hugely upscaled and improved the quality of our marketing, been a major "force multiplier" for our internal efforts, and have been a real pleasure to work with along the way. I'd highly recommend them to anyone who wants to galvanise and majorly improve their marketing activities."
Adam Frank
VP Sales & Marketing, Rootly
"Working with Freshbat was a complete game-changer. Their team delivered beyond expectations on both SEO and PPC fronts. We came to Freshbat looking to scale our visibility, optimize their paid campaigns, and lower costs — and they exceeded on all fronts.
Thanks to their tailored strategies, deep expertise, and proactive campaign management, we saw:
A massive 10x reduction in advertising costs.
24x increases in both impressions and high-quality conversions.
Enhanced organic search visibility that complemented our paid efforts perfectly.
Beyond the numbers, Freshbat was an absolute pleasure to collaborate with. Their transparency, frequent reporting, and data-driven approach gave us complete confidence throughout. If you're looking for a partner that genuinely moves the needle while respecting your budget, Freshbat is it.
I highly recommend them to any company serious about scaling with sustainable and efficient growth."
Iain Dalgarno
Sales Director, HAYNE
“I think the key word is probably engagement. The team are engaged. They're enthusiastic. There now seems to be a structure around marketing. It’s very easy to just go around and around in circles without realising it. But because of the structure and engagement our marketing team are now able to work on multiple things at the same time.”Â
A marketing strategy that moves your business forward
This isn't just another marketing strategy that gathers dust... it's a bespoke, actionable roadmap guiding you to your next level of growth.
Every part of the customer journey considered, captured and capitalised on, to ensure your marketing delivers profitability to be proud of.
How we do it
A strategic experience your team will feel, not just follow.
The result: a fully fledged marketing strategy, ready for board approval and immediate action, delivered in 4–6 weeks with only one day needed from you.
1. Discovery
We dig deep into your business, market, and competitors. We explore the impact of your current marketing efforts from your search and AI engine visibility right through the funnel to marketing and sales alignment. We uncover what makes your brand shine and what’s holding it back, so every insight feeds a marketing strategy that works.Â
2. The Day
Experience the power of combining your expertise with ours in a fully immersive Marketing Strategy in a Day workshop. Facilitated by our management team, we bring the discovery insights to life, uncovering your brand’s unique strengths and growth opportunities. Together, we map a clear, practical route forward, aligning strategy with ambition.
3. Delivery
All findings are distilled into one actionable marketing strategy, ready to share with your board or implement immediately. To finalise, we’ll meet for a follow-up call within 2–3 weeks of the session to review any post-workshop insights and updates. Your ready-to-go strategy is then delivered within a week of that call.
Signature
ÂŁ9,997
Top features
- Full marketing audit
- Sector market research
- Competitor analysis (3 companies)
- SWOT analysis
- One-day marketing workshop at a premium location
- Mission, vision, values and purpose statementÂ
- 3 ideal customer profiles
- Messaging framework
- Customer journey mapping
- Marketing channel recommendations
- Marketing strategy blueprint delivered within 3 weeks of the workshopÂ
Platinum
ÂŁ15,000
Most Popular
- Full marketing audit
- Sector market research
- 3 customer interviews
- Competitor analysis (5 companies)
- SWOT analysis
- One-day marketing workshop at an exclusive location
- Mission, vision, values and purpose statement
- Positioning playbookÂ
- 3 ideal customer profiles
- Messaging framework
- Customer journey mapping
- Marketing channel recommendations
- 3 campaign concepts
- Marketing strategy blueprint delivered within 3 weeks of the workshop
- 12 months’ free access to the Strategy Studio
Prestige
POA
Top features
- Full marketing audit
- AI-informed competitor and SERP intelligence
- Up to 10 customer interviews
- Competitor analysis (5 companies)
- Team interviews (up to 5 key team members)Â
- Company-wide focus groupsÂ
- SWOT analysis
- One-day marketing workshop at an exclusive location
- Mission, vision, values and purpose statementÂ
- Positioning playbookÂ
- Unlimited ideal customer profiles
- Messaging framework
- Customer journey mapping
- Marketing channel recommendations
- 12-month campaign plan
- Marketing strategy blueprint delivered within 4-6 weeks of the workshop
- Resource planning
- Executive workshop
- Go-to-market enablement sessions
- 12 months’ free access to the Strategy Studio
