Is your go-to-market strategy actually investable?

A 5-minute GTM readiness assessment designed for pre-seed and seed founders preparing for investor conversations. 

Built using the same GTM frameworks we apply in our signature Marketing Strategy in a Day. 

Start the GTM Readiness Assessment →
Free • Takes less than 5 minutes • Get your score instantly 

Most GTM strategies don’t fail because of execution — they fail investor scrutiny. 

Founders usually don’t get challenged on effort. 
They get challenged on logic. 

In investor conversations, GTM questions tend to expose things like: 

  • An ICP that’s too broad to defend 
  • Positioning that explains what you do, not why this wins 
  • Channel choices that feel reactive rather than intentional 
  • A growth story that doesn’t clearly scale on paper 

When those gaps show up, confidence drops — even if the product is strong. 

Investors don’t need perfection. 
They need coherence. 

What your GTM readiness score is based on

This assessment looks at your go-to-market strategy through an investor lens, not a marketing one. 

Specifically, it evaluates:

Market focus & ICP clarity

How clearly you can articulate who this is really for — and who it’s not.

Positioning & narrative strength

Whether your value story holds together logically and credibly.

Go-to-market motion

PLG, sales-led or hybrid — and whether that choice actually fits your business. 

Channel logic & prioritisation

Whether your channel strategy looks intentional or experimental. 

Credibility of your growth story

How believable your GTM approach sounds when investors pressure-test it.

This is not a marketing “grade”. 
 It’s a diagnostic for how investable your GTM strategy feels. 

In under five minutes, you’ll know:

✔ Where your GTM story is already strong 
✔ Where investors are likely to push back 
✔ Which assumptions feel unclear or under-developed 
✔ What matters most to fix next — and what doesn’t 

Many founders tell us this immediately sharpens how they explain their GTM strategy in pitch meetings. 

This is for you if:

  • You’re a pre-seed or seed founder 
  • You’re fundraising or preparing to 
  • You sell B2B products or services 
  • You want clarity and credibility — not tactics 

This probably isn’t right if:

  • You’re still validating whether a real problem exists 
  • You’re looking for growth hacks or channel tips 
  • You want execution without strategic clarity 

This works best when the stakes are real. 

We use this assessment as a starting point in our: 

  • GTM Clarity Workshops 
  • Marketing Strategy in a Day sessions 

Both are designed to help founders build GTM strategies that hold up in investor conversations — not just marketing plans that look good on paper. 

Want to sense-check your GTM strategy before investors do?

Start the GTM Readiness Assessment →

Free • Takes less than 5 minutes • Results instantlyÂ