Go-To-Market Clarity Workshop
Investor-ready GTM direction for pre-seed and seed founders
Based on our conversation
Prepared following our conversation on 14th January 2026
Based on our conversation, this page outlines what we see as the most sensible next step for you and your team as you work towards securing $1 million in funding for your mobile app by July/August 2026 with a view to fully launching in December 2026/January 2027.
You’re at a point where:
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investor conversations are active (or approaching), and
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the way your go-to-market strategy is currently landing doesn’t yet feel as clear or defensible as it needs to be to secure the level of funding you require
This isn’t about doing more marketing.
It’s about getting absolute clarity on how this business grows — and being able to explain that clearly, confidently, and consistently.
This page is designed to give you (and anyone else involved in the decision) the full picture.
The real challenge at this stage
Most founders at pre-seed and seed stage don’t have a marketing execution problem.
They have a clarity problem.
It usually shows up as:
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difficulty clearly articulating who the product is really for
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a go-to-market approach that feels reactive rather than intentional
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uncertainty around whether the growth plan actually scales
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investor questions that expose gaps you can feel, but can’t always clearly explain
The way this is showing up for you right now is as a lack of specific go-to-market expertise across your team.
None of this means the business is weak.
It means the go-to-market thinking hasn’t yet been fully sharpened through an investor lens.
That’s exactly what this workshop is designed to do.
Our recommendation
Given where you are right now, we’re recommending the Go-To-Market Clarity Workshop.
This is the right step when:
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you’re pre-seed or seed
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you need credibility and coherence more than tactics
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you want to avoid over-engineering a full strategy too early
The goal is simple:
to give you clear, credible GTM direction you can stand behind in investor and internal conversations.
What you’ll walk away with
By the end of the workshop, you’ll have:
✔️ A clear go-to-market narrative you can explain without slides or caveat
✔️ A sharpened view of who this is really for (and who it isn’t)
✔️ A defensible go-to-market motion (PLG, sales-led, or hybrid — and why)
✔️ Confidence in which channels make sense now, and which don’t
✔️ A GTM story that sounds intentional and investable, not experimental
Founders often describe this as the point where their thinking “clicks” — and investor conversations immediately become easier.
This is about confidence and clarity — not more tactics.
What we cover in the workshop
This is a high-focus, no-fluff session, run live and tailored to your business.
1. Market & Customer Clarity
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Who the product is really for
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The primary use case to anchor on
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Buyer vs user clarity (if different)
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The “why now” story
2. Positioning & Narrative
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Plain-English positioning statement
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How to explain the value in one breath
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Differentiation that’s easy to repeat
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Which proof points to lead with (even if early)
3. Go-To-Market Motion
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PLG, sales-led, or hybrid — and why
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What this implies for:
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team
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spend
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speed
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4. Channel Direction
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1–2 credible early GTM channels
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Channels to explicitly avoid at this stage
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How this ties to near-term traction milestones
What you receive afterwards
After the workshop, you’ll receive a GTM Clarity Summary, including:
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A concise GTM narrative
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Target customer and core use case
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Chosen GTM motion
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High-level channel focus
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Key assumptions and risks
This is not a long strategy document.
It’s designed to be:
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used internally
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referenced in investor conversations
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reflected in your pitch deck
You’ll also receive a short walkthrough video explaining how to use it.
What this is not
To protect clarity and avoid over-engineering, this workshop does not include:
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a full marketing strategy
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a detailed execution roadmap at a granular level
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funnel or campaign design
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KPI modelling
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ongoing retainers or delivery work
This is about direction and decision-making, not execution detail at this stage.
Bonus: Investor Readiness Check - worth ÂŁ997
As part of the workshop, we also include an Investor Readiness Check*.
This is a focused pressure-test of your go-to-market story through an investor lens, designed to surface:
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where your GTM narrative is strong
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where investors are likely to push back
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and what needs tightening before pitch conversations
Founders often tell us this is one of the most valuable parts of the session — not because it adds more work, but because it removes uncertainty.
This isn’t about creating more documents.
It’s about making sure your GTM story holds up when it matters.
*We include this because unclear GTM assumptions often surface at the worst possible moment — in front of investors.
Investment & format
Investment: ÂŁ4,997
Format:
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4-hour live workshop
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Remote (Teams)
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Founder-led (optionally 1–2 team members)
We can usually schedule this within the next couple of weeks to support your timelines.
Why founders do this now
From a founder’s perspective, this work:
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de-risks fundraising
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prevents wasted early marketing spend
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improves investor confidence
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sharpens decision-making quickly
One unclear go-to-market assumption in an investor conversation can cost far more than this workshop.
Our Clarity Guarantee
If you come into the workshop open and engaged, and leave without clear go-to-market direction you can confidently explain and use, we’ll make it right (at no extra charge).
This work is about clarity and decision-making — not tactics or templates — and we stand behind the outcome.
The guarantee exists for one reason: we’re confident in the value of the process.
Plus you'll receive your GTM Clarity Summary within 30 days of your workshop, or your money back.
Next step
If this feels like the right step:
👉 Book your Go-To-Market Clarity Workshop date
If you need to discuss this internally, this page is designed to give everyone the full picture.
If any questions come up as you review it, you can reply directly to the email we sent — or book a short clarification call here.
